The Next Big Digital Marketing Trends in 2022

Digital marketing

The Next Big Digital Marketing Trends in 2022

As we enter the second decade of the 21st century, social media will remain a crucial part of any digital marketing strategy. In the coming years, video, livestreaming, podcasts, and Instagram will continue to dominate. Facebook will still have its staying power, but other platforms like LinkedIn will grow in importance and influencers will use them to magnify their voice. As a result, 2022 will be the year of the expert, with fewer but more dedicated followers.

Location-based marketing

If you want to boost your business, location-based marketing could be the perfect way to do it. By targeting your customers based on where they live, you can increase your visibility on the Internet and influence potential customers. Here are some tips on how to use location-based digital marketing.

Use data from social media, website traffic, and other sources to create a more personalized experience. This type of marketing is already a popular trend and is expected to rise in popularity.

Conversational marketing

Conversational marketing is a new style of digital marketing that allows for back-and-forth interaction with clients. Consumers are increasingly more apt to buy products and services from brands that can engage them in conversation. This is particularly important in B2B marketing, as most prospects do not want to waste time waiting for replies, so they will likely move on to the next solution available.

Conversational marketing aims to engage customers through dialogue and help them understand the products and services better. It uses technologies such as voice assistants and chatbots to connect with customers in real life. This enables brands to capture relevant information about their customers, fans, and followers and create personalized interactions with them.

Progressive web pages

In the coming years, progressive web pages are set to become the next big digital marketing trend. This technology allows sites to load faster and send push notifications to users. It is also available offline, allowing users to visit websites even when they are not connected to the internet. According to a recent Smashing Ideas report, companies that use PWAs see higher customer engagement and conversion rates.

A progressive web page (SPA) is a web application that functions like a native mobile app without having to be downloaded from an app store. It uses HTML, CSS, and JavaScript to build an interactive design that works across various browsers. Compared to native apps, SPAs cost less to build, and have less maintenance and development costs.

Shoppable posts on social media

Social commerce is a big part of ecommerce, and brands have long used social media platforms to sell their products. However, in the years ahead, shoppable posts on social media will become more common. The industry is expected to grow to $80 billion by 2025, according to eMarketer. And as social networks become more consumer-focused, brands and marketers will take advantage of this trend.

Shoppable posts on social media can make it easier for brands to reach customers. For example, the social media platform TikTok reported over 1 billion active monthly users as of September 2021, making it a great place for businesses to advertise via short videos. The platform also includes tools for businesses to create a profile for their products and services.


Digital marketing will continue to grow at a rapid pace, with the growth of video, social media, podcasts, and livestreaming all dominating the landscape. Although Facebook will continue to be a dominant force, LinkedIn is set to become more influential in the coming years. It will become a platform where influencers can amplify their voices. 2022 will be the year of the expert with smaller but more devoted followings.

Chatbots are also gaining popularity, with websites introducing conversational bots to help consumers. Users are becoming more accustomed to talking to virtual assistants, and modern chatbots can answer questions around the clock. They can also predict future questions, which is an invaluable asset for online businesses. Social media platforms are also set to remain a powerful tool for marketing and advertising, and video content will be the next big thing in 2022.


Geofencing is a location-based marketing technique that offers marketers a variety of useful features. When a mobile device enters a defined perimeter, geofencing triggers a marketing campaign that offers information and a call to action. Businesses can even send location-specific messages to their customers. This technology is expected to grow rapidly in the coming year.

Companies are increasingly incorporating geofencing into their marketing strategies to target key areas of a city or suburb. Whether through social media ads, text messages, or a smartphone app, geofencing allows brands to send highly relevant messages to customers. In one study, 50% of those who received a geofencing alert acted on that message. The pandemic of shopping has pushed consumers outside of brick-and-mortar stores and into digital channels. By 2022, this trend will gain even more momentum.

1 Comment

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