As we move into the second decade of the 21st century, social media will continue to be an important part of any digital marketing strategy. Video, live streaming, podcasts, and Instagram will continue to be popular in the years to come. Facebook will still be around, but other platforms like LinkedIn will become more important, and people with a lot of influence will use them to get their message out. Because of this, 2022 will be the year of the expert, with fewer but more devoted followers.
Location-based marketing could be the perfect way to help your business grow. By focusing on where your customers live, you can make your business more visible on the Internet and persuade people to buy from you. Here are some tips on how to use digital marketing that is based on where you are.
Use information from social media, website visits, and other places to make the experience more personal. This type of marketing is already popular, and it will likely become even more popular.
Marketing through conversations
Conversational marketing is a new form of digital marketing that lets customers and businesses talk back and forth. People are more likely to buy goods and services from brands that can start a conversation with them. This is especially important in B2B marketing, where most prospects don’t want to waste time waiting for answers, so they’ll probably move on to the next solution.
Conversational marketing tries to get people to talk to you and learn more about your products and services. It connects with customers in real life by using technologies like voice assistants and chatbots. This lets brands collect useful information about their customers, fans, and followers and interact with them in a more personal way.
Progressive web pages
Progressive web pages are likely to be the next big thing in digital marketing in the next few years. This technology makes it possible for sites to load faster and for users to get push notifications. It can also be used without being connected to the internet, so users can go to websites even when they are not online. A recent report from Smashing Ideas says that companies that use PWAs have higher rates of customer engagement and sales.
Social media posts that can be bought
Social commerce is a big part of eCommerce, and companies have been selling their products on social media platforms for a long time. But in the years to come, there will be more posts on social media that can be bought. eMarketer says that the industry will grow to be worth $80 billion by 2025. And as social networks focus more on their users, brands, and marketers will use this to their advantage.
Brands may find it easier to reach customers through social media if they can post things that can be bought. As of September 2021, TikTok had more than 1 billion monthly active users, which makes it a great place for businesses to advertise with short videos. The platform also has tools for businesses to create profiles for their products and services.
Digital marketing will keep growing quickly, with video, social media, podcasts, and live streaming all becoming more popular. Even though Facebook will still be the most popular, LinkedIn will gain more power in the coming years. It will become a place where people with a lot of influence can make their voices heard. 2022 will be the year of a small but dedicated group of experts.
Chatbots are also becoming more popular. Websites are putting conversational bots on their pages to help customers. Users are getting used to talking to virtual assistants, and chatbots can now answer questions at any time of day or night. They can also guess what questions will be asked in the future, which is a very valuable skill for online businesses. Marketing and advertising will also use social media platforms a lot in 2022, and video content will be the next big thing.
Geofencing is a location-based marketing method that gives marketers access to several useful tools. When a mobile device reaches a specific area, geofencing launches a marketing campaign with content and a call to action. Businesses can even send messages to customers based on where they are. In the next year, this technology is likely to grow very quickly.
Companies are using geofencing more and more in their marketing plans to target important parts of a city or suburb. Geofencing lets brands send customers messages that are very relevant to them, whether it’s through social media ads, text messages, or a smartphone app. In one study, half of the people who got a geofencing alert did something about it. People are shopping less in brick-and-mortar stores and more online because of the shopping epidemic. By 2022, this will be an even bigger trend.