All In One SEO: Is This Better Tool 2022

The All In One SEO Tool: Semrush

Semrush is one of the oldest and the best SEO tools available in the market. It was launched in the year 2008.

However, back then, it came out as a mere extension which was called the SeoQuake.

With time, the tool gained popularity was re-named Semrush.

The year 2016 proved to be a major milestone year for Semrush when the tool acquired clients in over 100 countries and had over 1,000,000 users.

With time, Semrush kept updating itself and made changes, and continued to grow in popularity.

Further, here is a list of something that Semrush can accomplish.

  • Help you know who your direct competitors are and, most importantly, the top-rated competitors in your niche.
  • Dig out the most crucial keywords which are helping with the success of your competitors.
  • Find out from where your competitors are sourcing the backlinks.
  • Track how your keywords are working and thereafter monitor their performance on Google.
  • Know the most lucrative products of the competitors for you to track them and then sell them on your own store.
  • Know the keywords you can use for your blog posts, pages, and products to perform better.

SEO Tool Review

Here is a detailed Semrush review that will help you decide if you should be using this tool for your PPC and SEO campaigns.

For many who do not know, Semrush is a SaaS, i.e., software as a service tool.

Using this tool, you can look for the keywords to target, and you can also audit the website and correct the issues,

If any, to improve the organic reach.

Furthermore, Semrush also gives a comprehensive competitor analysis for you to understand and comprehend competitors’ success.

The Tools You Can Use

As we’ve been stating in this review, Semrush is best known for its powerful SEO tools.

They offer limitless tools, so we’ll just break down the most used tools.

Keyword Research

Keyword research is a category of keyword tools. These tools include:

  • Keyword Overview
  • Keyword Magic
  • Organic Traffic Insights
  • Keyword Manager

These tools offer a variety of benefits.

You’ll not only know what search performance is like for a keyword but how difficult it is to rank for them as well as which websites are ranking for them.

These tools can also offer suggestions for similar keywords.

You can also use these suggested keywords as secondary keywords.

Let’s start with the Keyword Overview tool. Simply enter a keyword.

You’ll be able to see the number of searches per month, the websites that rank for it, and the keyword difficulty score.

You can also see these rankings for different countries.

However, if you’re new to keyword research, these metrics may confuse you.

Monthly search volume is pretty standard — the higher the number, the more traffic a keyword receives.

If a keyword receives more than 100 searches per month, it’s considered a good keyword to use.

Keyword difficulty is expressed by a percentage. This percentage ranges from 0-100%. Semrush breaks down these percentages into three categories:

  • Below 60%: low difficulty
  • 60%-80%: medium difficulty
  • Over 80%: high difficulty

You’ll also see other metrics, such as cost-per-click (CPC).

This is helpful if you’re running a PPC keyword campaign.

Keyword Magic is also a great tool that offers keyword suggestions.

The main downside to Semrush ’s keyword tool is it only uses results for Google, not other search engines.

Let’s say you want to host a Bing SEO campaign.

You’ll have to use a competitor, such as Microsoft webmaster toolsAhrefs and Moz also provide data for Bing and even YouTube.

Domain Analysis

Domain analysis tools judge your SEO results based on your website. This is a great way to start your campaign; measure your current results and set future growth goals.

The domain analysis tool also has another purpose.

You can put your competitor’s URLs in this tool to see how well they’re performing. It’s an easy way to get into some great competitor research.

If you host backlinking campaigns, you can use the domain analysis tool to measure the SEO results of different blogs.

This will help ensure you only choose high-quality backlinks.

To use the domain analysis tool, simply paste the URL you’re searching and you’ll see a myriad of metrics.

These metrics include:

  • Monthly visitors
  • Authority score
  • Keywords the website ranks for
  • Top-performing keywords
  • Number of backlinks pointing to the website
  • Anchor text(s) commonly used
  • Competing websites
  • Display advertising statistics

All of these metrics are easy to understand, though those new to SEO typically have difficulty with the authority score.

Authority score measures a website’s organic search data, backlink data, and website traffic data to deliver a score.

The higher the score, the better the website is performing.

The only downside with this tool is these metrics aren’t always 100%.

But they do offer a convenient way for businesses to track these essential metrics to use toward your campaign.

Rank Tracking

Over time, you’ll want to measure your SEO results. Semrush offers a simple solution to tracking the website traffic you receive from your keywords.

The Rank Tracking tool provides this assistance.

Simply start by going to the Position Tracker section.

Enter your domain name and the keywords you’re tracking. You’ll receive a report showing you how your website is ranking for the keywords.

It’s recommended you do this regularly to ensure your SEO efforts are giving you success.

Many websites also use the Rank Tracking tool for competitor research.

This way, you’ll know if your competitors are ranking better or worse for the same keywords.

Content Marketing Tools

The content marketing toolkit is almost essential for bloggers. There are various tools here that aim to accomplish certain goals, such as:

  • Audit your existing content to rank better in search engine results
  • Find topic ideas
  • Monitor brand mentions
  • Identify keywords your competitors are using

The tools in the toolkit include:

  1. SEO Writing Assistant
  2. SEO Content Template
  3. Topic Research
  4. Brand Monitoring
  5. Marketing Calendar
  6. Content Analyzer

One of the biggest benefits of these tools is how they offer suggestions.

For example, they auto-recommend keywords to add, offer insights about factors such as word count, and even warn you if your content is too similar to other websites.

The only downside is you have to write in or paste your whole text into these tools.

But as long as you don’t mind this, bloggers will get a huge benefit from these tools.

Backlink Analysis and Audits

Backlinks are a huge influence on your SEO results. This is why Semrush offers powerful backlink tools, specifically the analysis and audit ones.

For the Backlink Analysis, all you have to do is enter your URL and the tool will auto-recommend different links for your link building.

Semrush has one of the biggest link databases of any SEO tool, so you’ll be satisfied if you’re focused on backlinking.

You’ll be able to view individual websites that show the quality of their links, whether or not they gain or lose links, and more.

You’ll also want to regularly conduct backlink audits. These show if any backlinks pointing to your website are toxic.

If any spammy websites are linking to your site, you can report them to Google directly through Semrush.

You do this by uploading them as “disavow” files, which tells Google to ignore the backlinks.

Google has specific requirements for uploading disavow files, so make sure you read them first.

Site Audit

A site audit identifies any issues with your website that could cause poor search engine results. These factors include:

  • Duplicate content
  • Slow-loading website
  • Crawl errors
  • SSL problems
  • Keyword overuse
  • Missing headers
  • Broken links

When you conduct a site audit, Semrush will give you a list of things to correct. This way,

You don’t need to seek third-party assistance when you want to conduct a site audit.

Similarly, Semrush offers an On-Page SEO Checker.

This crawls your pages and suggests any changes that can improve your SEO results. This may include:

  • Making your page appear as a “Google Snippet”
  • Keywords to add
  • Websites to approach for backlinks
  • Improving your body copy and meta descriptions
  • Internal linking strategies
  • Content length

One benefit that makes Semrush stand out is they offer you education.

If the Site Audit or On-Page SEO Checker tools identify an issue, they will explain why making those changes will improve your SEO results.

All of these tools sound amazing.

However, Semrush also sounds expensive. How much should businesses expect to pay for Semrush?

Semrush offers three plans:

Get 1-month free access to Pro ($119.95 Value)

In addition, Semrush offers custom plans. This is ideal for large corporations if the offerings from these plans aren’t enough.

All of these plans differ in various ways, such as:

  • Number of keywords you can track per month
  • Number of reports you can run per day
  • Historical data
  • Content marketing tools

It’s also important to note that the prices are only for one user.

If you have a large digital marketing or SEO team, you’ll likely need more users to access the program. That’s why many businesses choose the custom plan. Some tools are also only available as an add-on.

The currency is in US dollars. Semrush also offers a 7-day free trial.

The main downside is you have to enter your credit card details to access the free trial. Make sure you cancel if you don’t like Semrush before the trial ends.


Semrush has a very user-friendly interface.

Even though users may experience information overload, their design is straightforward and intuitive enough to defeat any learning curve.

It has a similar interface to competitors. The menu is on the left and the functionality is on the right.

When you click different menu items, such as Content Marketing Toolkit, the individual tools will appear under the tool category on the menu.

The one issue that new users experience is data overload. And it’s understandable — Semrush offers a lot of functionality and that can overwhelm users easily.

Fortunately, Semrush does offer visuals to identify and group data in an easy manner.

Semrush also offers a mobile app for businesses on the go. This way, you can keep up with your campaign if you’re not near your desktop.

Customer Service

What if you need to contact customer service for any reason? They have three customer support channels: email, phone, and chat.

This is more than what a lot of competitors offer.

They also make their customer support visible on their website and don’t force you to go through obstacles to reach a representative.

Final Verdict

Once you start using Semrush, it’s easy to see why it’s trusted by so many industry experts and influencers.

The team behind Semrush constantly introduces new and exciting ways to do keyword research and competition analysis, making it one of the most premium tools in the SEO software industry.

The only gripe I have with the tool would be its backlink analysis feature.

It’s been a chink in Semrush’s armour for a while now.

It’s a minor gripe, and it’s an issue that Semrush seems to have addressed in the 2021 brand revamp.

So that wraps up my review of Semrush.

I suggest you try the tool yourself and see how it improves your site’s SEO.

Click on the link below to get a 1-month free trial of Semrush Pro:

Get 1-month free access to Semrush Pro ($119.95 Value)

And once again, if you haven’t already downloaded my free Semrush Playbook, I’d strongly recommend you do that by clicking the link below.

This PDF contains the most effective ways to leverage Semrush to improve your site’s SEO.

One response to “All In One SEO: Is This Better Tool 2022”

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